5It’s no secret that the fan engagement potential of social media is virtually limitless, but are your social platforms working for you?
At Pillar, we can assist your business in four ways:
1. Consulting
Sporting clubs and organizations are a natural fit for social media. Sports fans are driven by passion, interest and opinion – but are you providing the right platform for your fans to voice their support?
At Pillar, we understand sport and we understand your fans. Using our digital experience across a range of codes, we can help you connect with your fans, engage them and leverage their support into key business channels such as membership, ticketing and merchandise.
We can help you:
- drive social audience acquisitions, increasing your touch points with your fan base
- provide the right environment for fan conversation, engagement and rewards
- curate the social conversation
- build a commercial framework around your social assets (yes, you can make money out of social)
- develop tailored applications, activations and campaigns around key events or initiatives
2. Production
You have the platforms, you have all the right intentions but you just don’t have the internal resources? Don’t worry, it’s a familiar story!
Our team of social producers have the skills and experience to assist you – 24 hours a day, 365 days a year.
From simple content marketing and news updates, right through to event coverage and conversation curation – we can tailor a production schedule that will ensure you hit your targets.
3. Training
No longer is social the domain of your club’s digital manager alone. Athletes, officials, coaches, ambassadors and broadcasters are putting themselves and their opinions out into the social universe every day… but are they sending the right message?
At Pillar, we provide tailored training sessions for your key identities, making sure they avoid the many social pitfalls and use their reach to enhance your fans’ experience and project your brand messages.
4. Reporting
You’ve invested time, resources and budget but are your social strategies hitting the mark? How far does your social presence reach? Are your fan acquisition drives on the money? Are your posts getting the cut through you expected? Are your content marketing plays maximizing your referral traffic? How does your brand sit in relation to your competitors?
We run your analytics against the industry’s best and employ a variety of sentiment reporting tools to provide the deep level reporting you need to formulate an effective social media framework.
